TAG ARCHIVE: Jim Marous

Jim Marous on the digital customer journey

Our upcoming webinar will feature a special guest: Jim Marous. Jim Marous is an internationally recognized financial industry strategist, speaker, author and the publisher of both the Retail Banking Strategies section of The Financial Brand and the Digital Banking Report. He works with financial institutions worldwide on using customer insight and data to drive results. This includes developing innovative, multichannel solutions for acquisition, engagement, expanding share of wallet and retention. He has helped to successfully launch new products and services as…
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The TWIEB Series Goes Out With a Bang: A Look Back at Engagement Banking in 2013

In the very last TWIEB from the Backbase Blog, we take a look back at the biggest engagement banking stories that have caught our attention each month. In 2014 we’ll be back with a new, fresh take that keeps you up to date with everything happening in the world of omni-channel customer experiences and portal innovation. January Banking Leaders Predict Major 2013 Trends / Jim Marous Jim Marous gathers predictions from almost fifty banking industry and thought leaders, to give…
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Thoughts from BAI, the Under Banked Get Mobile, Revisit Retargeting, Bigger Budgets for Transformation, and Top Ten Tech Trends for 2014 [TWIEB #92]

Mobile Banking Best Practices Highlighted at BAI / BankTech A recap of some of the trends emerging at the BAI conference this week, with mobile best practices placing front and center. Mobile Banking is on the Verge of Cashing in / Real Business The latest BuzzCity research shows that the ‘under-banked’ are about adopt mobile banking en masse. Retargeting: One Online Marketing Magic Trick You Must Know / The Financial Brand Marketing Strategist, Jim Marous, on how getting to grips…
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Big Banking thoughts from Smart Minds with Malcolm Gladwell, Jim Marous, Chris Skinner, Ron Shevlin, Hans Tesselaar, and the Gonzo Bankers all Piling in On the State of Banking Today [TWIEB #91]

The Benefits of Adversity / BAI Strategy Renowned author and social commentator Malcolm Gladwell on the risks of banks becoming too depersonalized, and what they can do to shrug off their bad boy image. Inefficiencies and Inadequacies – the Tricky, Techy Truth / Finextra Finextra blogger and Head of Innovation at ING Hans Tesselaar believes that a holistic approach and a shift towards empowered Enterprise Architecture is the answer to aging IT systems. The IT Group is Not Your Business…
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Mobile Apps, Multi-Channel Strategy, Getting Buried in Data, TechStars in Fintech, Investment Banks Must Get Real, And Online Application FAILS [TWIEB #80]

Today’s Mobile Banking Apps: Table Stakes or Cutting Edge / Jim Marous Financial marketing gury Jim Marous has been busy online. Earlier this week he posted and insightful piece on multi-channel banking, before following up with this great piece on the state of mobile app innovation from banks. Mobile Devices Burying Banks in Data / American Banker Even as mobile presents more opportunities for banks, it also poses new challenges on how to analyze data and achieve the greatest ROI….
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