Tag Archives: Forrester

This Week in Engagement Banking #1

Posted on January 6, 2012 by Sara Palmbush

Welcome back from the holidays! Today we inaugurate Backbase’s, This Week in Engagement Banking; a list of the most interesting, amusing or curious stories, blog posts and reports for Fintech professionals, put into a nicely digestible package at the end … Continue reading →

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Banks: Don’t Be Good Enough; Be SUPER

Posted on November 11, 2011 by Sara Palmbush

For the majority of financials, the current digital channel is simply not good enough. This, according to Forrester Research VP and principle analyst, Brad Strothkamp. What’s more, banks should be striving for the very best experience for their customers not … Continue reading →

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Forrester: Backbase is one of the "New Breed Engagement Vendors"

Posted on March 1, 2010 by Angela Ursem

Forrester published an interesting report this month, called “The Online Customer Engagement Software Ecosystem” by Stephen Powers. According to Forrester, (Online) marketing, E-business and Internet professionals will have to use a mix of different technologies from an ecosystem of solution providers. … Continue reading →

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Where are the financial advice tools?

Posted on August 7, 2008 by Michel Gerin

When at the Forrester Financial Marketing event in New York, I had the pleasure to meet with Alyson Clarke, a principal Analyst at Forrester.  We sat together to discuss and share some ideas about Online Advice Tools. We talked about … Continue reading →

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Live Chat Increases Sales at National City

Posted on July 17, 2008 by Michel Gerin

This year’s Forrester Financial Services Forum for Marketing and Strategy Professionals was focused on how to deliver great customer experience.  It covered best practices, cross channel strategies but also many sessions were covering online experience especially through the use of … Continue reading →

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