TAG ARCHIVE: DMNews

Ace Hardware Hammers Out RIA Features

In the July 14th issue of DMNews, Dana Kevish, Interactive Marketing Manager for acehardware.com, chats about her most recent collaboration with GSI Commerce—the “choose your location” component using geo-location technology. In layman terms, the “choose your location” component is an Ajax-based Rich Internet Application (RIA) feature that gives visitors the option to search for local Ace stores depending on address or location. By using geo-location technology, the Ace website identifies your approximate location so you don’t have to enter an…
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