TAG ARCHIVE: cross-channel customer journey

Jim Marous on the digital customer journey

Our upcoming webinar will feature a special guest: Jim Marous. Jim Marous is an internationally recognized financial industry strategist, speaker, author and the publisher of both the Retail Banking Strategies section of The Financial Brand and the Digital Banking Report. He works with financial institutions worldwide on using customer insight and data to drive results. This includes developing innovative, multichannel solutions for acquisition, engagement, expanding share of wallet and retention. He has helped to successfully launch new products and services as…

Webinar: Bank 2.0 Trends

In our latest webinar: ‘Bank 2.0 Trends’ Backbase’s CEO and co-founder, Jouk Pleiter along with Head of Marketing, Jelmer de Jong, shared the latest developments in mobile banking, user experience, advanced personalization and the new, self-directed customer. There were client cases, best practices and the latest research used to demonstrate what’s working and what isn’t when it comes to Bank 2.0. Specifically we took a look at these four areas: -Successful User Experience Design in Banking -The Cross Channel Customer…