Tag Archives: Amazon

Digital Banking in 2012

In Backbase’s most recent webinar, “Digital Banking in 2012“, we gave our outlook as well as ideas about what trends will dominate the financial industry this year. In terms of outlook, we saw Bank 2.0 and its ethos finally gain … Continue reading

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The 5 stages of Customer Engagement

Many people have different opinions of what ‘Customer Engagement’ exactly stands for. In this article I don’t want to create yet another definition, but I’d like to elaborate on our understanding of Customer Engagement. In my opinion, it’s all about: … Continue reading

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