TAG ARCHIVE: AJAX

Does Faceted Search Increase Customer Engagement (Rings)?

A colleague recently introduced me to a book about engagement and wedding rings.  You can probably guess that I’m shopping for an engagement ring, and speaking from a guy’s point of view, this is a very daunting task.  I will be the first to admit that I know little about rings and it wasn’t until recently that I could identify the 4 Cs of diamonds. Online stores often offer the best deal, but – until recently – it wasn’t as…
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