Monthly Archives: December 2008

Web personalization & Rich Portals

Posted on December 29, 2008 by Angela Ursem

A usual start of the day: Cycle in the pouring rain to work, your computer doesn’t start and the office is out of coffee…. Too stressed to start working right away, so let’s steal a couple of minutes from the … Continue reading →

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Online Conversion, Engagement, or Both?

Posted on December 24, 2008 by Jep Castelein

Boaz Ronkin just published an inspiring article on engagement and conversion. It is about the “engagement” stage in the online marketing paradigm: “acquire, engage, convert, retain”. He argues that engagement for engagement’s sake does not make any sense, and that … Continue reading →

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The 5 stages of Customer Engagement

Posted on December 11, 2008 by Angela Ursem

Many people have different opinions of what ‘Customer Engagement’ exactly stands for. In this article I don’t want to create yet another definition, but I’d like to elaborate on our understanding of Customer Engagement. In my opinion, it’s all about: … Continue reading →

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