Monthly Archives: July 2008

Ace Hardware Hammers Out RIA Features

Posted on July 29, 2008 by Calvin Wong

In the July 14th issue of DMNews, Dana Kevish, Interactive Marketing Manager for acehardware.com, chats about her most recent collaboration with GSI Commerce—the “choose your location” component using geo-location technology. In layman terms, the “choose your location” component is an … Continue reading →

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Great User Experience – If it actually worked…

Posted on July 24, 2008 by Jep Castelein

Steve Furman found out that an elaborate multi-channel campaign does not necessarily work. Mellon Investment asked him to confirm his tax payer identification number (TIN), by either phone or internet. However, he eventually had to print a PDF document, fill … Continue reading →

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Luxury bank struggles to make website just as luxurious

Posted on July 22, 2008 by Jep Castelein

The Financial Brand writes about Goldwater Bank’s new website, which is a reflection of Goldwater’s upscale image. Their branch offices look more like posh hotel lobbies than the usual slightly run-down brownish interiors of many other banks. The article mentions … Continue reading →

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Mortgage Calculators: Customer Experience Compared

Posted on July 17, 2008 by Jep Castelein

Because most mortgage shoppers get information online nowadays, traditional mortgage lenders need to improve the online customer experience. Therefore I set out to compare the websites of six large traditional lenders: Bank of America, Chase, Citibank, Countrywide, Washington Mutual and … Continue reading →

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Does Faceted Search Increase Customer Engagement (Rings)?

Posted on July 17, 2008 by Calvin Wong

A colleague recently introduced me to a book about engagement and wedding rings.  You can probably guess that I’m shopping for an engagement ring, and speaking from a guy’s point of view, this is a very daunting task.  I will … Continue reading →

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