CATEGORY Archive: Omni-channel Banking

Omni-Channel Optimization at Finovate Europe 2015

This week was Finovate week. Finovate, a two-day showcase of the latest and greatest fintech technology innovations, is being held in London. We demoed how our Customer Experience Platform helps Financial Institutions deliver beautiful digital experiences, that are smooth and consistent across every device and channel. No more silo’s, but one Customer Experience platform to rule all your digital touchpoints. Next to this we highlighted how we help financials to improve their Digital Business. Backbase CXP gives you real insight in how your customers are using different…
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Beyond iBeacon: Making Bank With Omni-Channel Experiences Customers Will Love

It’s easy for banks to assume that customers don’t want or won’t miss having an omni-channel experience with their banks – but they would be wrong. The trouble is that often the term omni-channel is misunderstood, misused or taken far too literally and applied to single interactions. Omni-channel isn’t only about using every new technology and channel at your disposal just because you can. The much-touted example of St. George bank in Australia using iBeacon to someone a personalized welcome…
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Making Big Data Lean – Contextual Targeting and Micro-Segmentation for Banks and Credit Unions

We’ve written before about how contextual targeting and micro-segmentation can help financials boost the ROI of their online platform. Then we talked about how to display unique and relevant messages to customers by drawing on information like account type, age, salary, visited pages, and past behaviour etc. Now we’re going to look at how digital marketing teams at banks and credit unions can start employing micro-segmentation within the closed platform. The biggest challenge is how to filter out the truly…
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Banks Must Go Flat Out for Real Success

To stay relevant in today’s competitive marketplace, banks must topple their silos and meet their customers on every level, at every touchpoint, on the terms their customers choose. Banks today are struggling to come to terms with the magnitude of the changes they are facing. It’s becoming more and more obvious that the only way to continue to grow means changing their entire business structure. It’s a scary thought for a number of reasons; the biggest two would be cost…
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