CATEGORY Archive: Engagement Banking

Real-time Segmentation: Backbase Gets Personal

At FinovateEurope 2012 in London recently, Backbase presented its newest features including the important ability to target a banking portal to specific customer segments. Keys to the new capabilities are: Speed: Portal customizable by the business =  drag and drop. Relevance: Business rules determine what users see. Any device: Backbase widgets provide for any browser, platform and application. Check out our presentation at FinovateEurope in London. Backbase give Banks a superior user experience. Add Backbase on top of your existing…
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Running Toward Mobile Payments

The idea of being able to send and receive payments with mobile phones has been around for many, many years. Except it’s not an idea anymore. Cash, checks, and finally, cards are going by the wayside. Still, most researchers estimate that mobile payments won’t catch fire for at least a few more years. Huh? The past dictates that it’s customer behavior and not research, which serves as the best indicator of technology adoption. In this case, customers are running toward…
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Social Media is the Ultimate Outside-In Tool

Social media has been the topic of many a marketing website, blog and industry report. You see social media nearly everywhere you turn, and yet, the number of companies [especially financial] who are able to truly access its potential, “make it real” in fact, is still disappointingly small.  With all the information available online and elsewhere about how to use this technology it’s inexcusable. It’s also a pity since social media represent an easy way to provide the kind of…
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Engagement Banking: Easier Said than Done

In a recent banking seminar Backbase held in Amsterdam, together with partners ConQuaestor and Virtual Affairs, we touched on some key aspects of the Engagement Banking ‘movement’ as it begins to manifest itself at financials in the Netherlands. A main takeaway from the seminar was a better understanding of the level of commitment banks have to actually implement a digital strategy as well as some of the obstacles they face in fully achieving one. Rabobank, a Dutch bank with distant…
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Can Google Own Banking too?

When it comes to the latest discussion on mobile banking and mobile payments, the media has focused heavily on what Google is doing with its Wallet. According to an article posted on Banking Innovation by Cherian Abraham, director of mobile data at Data Concepts, much of this focus has stemmed from the success of Google’s other mobile initiatives such as the operating system Android, which has been estimated to be getting 550,000 activations every day and is slowly munching away…
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