CATEGORY Archive: Engagement Banking

Making Big Data Lean – Contextual Targeting and Micro-Segmentation for Banks and Credit Unions

We’ve written before about how contextual targeting and micro-segmentation can help financials boost the ROI of their online platform. Then we talked about how to display unique and relevant messages to customers by drawing on information like account type, age, salary, visited pages, and past behaviour etc. Now we’re going to look at how digital marketing teams at banks and credit unions can start employing micro-segmentation within the closed platform. The biggest challenge is how to filter out the truly…
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Experiential Innovation for Bankers Webinar – The Recap

For those of you who couldn’t sign in to last week’s webinar with Senteo’s Michael Ruckman, here’s a taste of what you missed. Michael got things started by talking about the nature of customer experience, what most of us understand by this much-used term and how businesses generally, and banks in particular, attempt to quantify it. He went on to explain that traditionally, banks have been motivated to provide a good customer experience in order to ensure customer retention. However,…
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Banks: Social Without Facebook?

News that Facebook would like to take on banking has made waves in recent days, especially in Fintech circles. Let’s get one thing straight, Facebook isn’t going to become a bank, but it does have plans to work with banks to help them create more socially-connected transactions such as payments among friends. How exactly is this going to be possible? And do customers really want to put any of their banking needs in the hands of a social networking company?…
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Trust: Gone in an Instant, Won Back by Degrees

Trust is tricky. As we all know, losing it is easy, while getting it back – well – sometimes it’s impossible.  The last two years as it tries to regain trust, the financial industry has come face to face with this sentiment.  Globally, 44% of customers say their confidence in the banking industry decreased in 2010, according to a recent Ernst & Young Global Consumer Banking Survey. In Europe, the UK (63%), Germany (61%) and Spain (58%) have seen the…
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Reality Check

With all the talk, talk, talk about mobile banking I started wondering what’s truly happening in the mobile banking space. It was nice to finally find a report on mobile applications that could give me a window on reality. The report, from My Private Banking, benchmarked over 200 mobile apps offered by 50 significant international banks. Besides showing which banks were performing best from a mobile standpoint, it also highlighted which mobile platforms and devices have been most used for…
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