CATEGORY Archive: Customer Experience

We won Best of Show at Finovate Fall 2016

Our 60 Second Onboarding demo has been awarded Best of Show at Finovate Fall in New York on 8-9 September. The 60-Second Onboarding leverages the latest modern mobile technology for simplified Know Your Customer (KYC) and seamless data-gathering technologies such as Optical Character Recognition (OCR) for scanning passports or credit cards combined with facial recognition. Powered by the Backbase Platform, the new solution will introduce true omni-channel onboarding across mobile, tablet and desktop. Banks will now be able to leverage these generic patterns…
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Meet us at Sibos in Geneva!

We are very excited and already started the planning for SIBOS 2016, this year taking place in Geneva from 26th – 29th September. Sibos is an annual banking and financial conference organized by SWIFT (Society for Worldwide Interbank Financial Telecommunication) in various cities around the world. For one week every year, Sibos brings together some 8,000 business leaders, decision makers and topic experts from a range of financial institutions, market infrastructures, multinational corporations and technology partners. It has been held in…
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The digital transformation journey of Touch Bank and CheBanca!

Yesterday we hosted our latest webinar, ‘The Journey to Digital Transformation: The Real Life Examples of Touch Bank and CheBanca!’ and we are very happy we registered a new record high of attendees. An over an hour interactive session, our webinar featured Andrei Kozliar, the CEO of new, digital- and mobile-only bank in Russia –  Touch Bank and Antonio Fratta Pasini, Head of CRM and Omni-channel for CheBanca!, recognized as the Best Digital Bank in Italy for customer satisfaction. Touch…
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Our Vision of What a User Experience Platform Should Be

In the last couple of years, analysts, such as Gartner, have observed a very important trend emerging in the world of portal software development: The rise of the user experience platform (UXP). As a prominent and leading vendor in field, we’ve been at the forefront of blending the latest UX developments with next-generation portal software to create our own vision of online customer experience management. But, before we get to that, let’s take a look at what Gartner has to…
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Making Big Data Lean – Contextual Targeting and Micro-Segmentation for Banks and Credit Unions

We’ve written before about how contextual targeting and micro-segmentation can help financials boost the ROI of their online platform. Then we talked about how to display unique and relevant messages to customers by drawing on information like account type, age, salary, visited pages, and past behaviour etc. Now we’re going to look at how digital marketing teams at banks and credit unions can start employing micro-segmentation within the closed platform. The biggest challenge is how to filter out the truly…
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