CATEGORY Archive: Backbase Bank 2.0 Portal

Making Big Data Lean – Contextual Targeting and Micro-Segmentation for Banks and Credit Unions

We’ve written before about how contextual targeting and micro-segmentation can help financials boost the ROI of their online platform. Then we talked about how to display unique and relevant messages to customers by drawing on information like account type, age, salary, visited pages, and past behaviour etc. Now we’re going to look at how digital marketing teams at banks and credit unions can start employing micro-segmentation within the closed platform. The biggest challenge is how to filter out the truly…
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Congratulations Tinkoff Credit Systems – Russia’s Internet Bank of the Year

Tinkoff Credit Systems (TCS Bank) was recently crowned Russia’s Bank of the Year and Internet Bank of the Year. Since implementing Backbase Bank 2.0 Portal in 2011, TCS Bank has been recognized as Russia’s best and most innovative bank. Most recently, they were presented with three awards at the sixth annual Bank of the Year awards organized by the leading financial industry website Banki.ru. TCS Bank completely dominated the event, taking home the Bank of the Year, Internet Bank of…
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Video: Backbase Portal Digital Marketing Module

Last month at FinovateEurope 2013 we were proud to present our newest feature of Backbase Bank 2.0 Portal: The Digital Marketing Module. This module provides powerful Amazon-like promotional features by combining offline CRM data with online behavioral data. Today we are happy to release a video of our new module in action,as seen at Finovate, showing how banks and credit unions can easily enhance their online marketing and make their customers’ online experience more personal and more relevant: Video Transcript:…
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Backbase Unveils Amazon-like Digital Marketing Module at FinovateEurope 2013

Those at FinovateEurope 2013 were impressed with Backbase’s new Digital Marketing Module, which delivers powerful Amazon style promotional features with just one line of code. FinovateEurope brings together the best and brightest in the fintech world to present the most cutting edge technological advancements being made in the financial services today. This is the 9th time that Backbase has been selected to participate in the event. This year Backbase debuted the newest feature of their Bank 2.0 Portal; a powerful…
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Al Rajhi Bank Goes Live with Backbase Bank 2.0 Portal

Al Rajhi Bank, one the world’s leading Islamic banks, has launched an innovative online banking platform built with Backbase Portal. Backbase CEO and co-founder, Jouk Pleiter, praised the Al Rajhi Bank’s vision and dedication to providing a great customer experience, saying “From the initial conversations to the launch of the internet banking platform, it was very clear that the bank has a strong digital vision and is focused on consistently improving their online customer experience. It’s great to see how…
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