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- Proud to announce: Backbase Signs Higher One, a Leading Financial Services Provider for Colleges and Universities backbase.pressdoc.com/32272-backbase… 1 week ago
- Let the Fintech Revolution Begin [TWIEB #17]: blog.backbase.com/1842/let-the-f… 2 weeks ago
- Press release: Backbase and The GFT Group (FAR:GEX) sign European partnership agreement. backbase.pressdoc.com/32177-backbase… 3 weeks ago
- Learn from the Best Banking Brands and Poison Your UX Arrow [TWIEB #16]: blog.backbase.com/1817/learn-fro… 3 weeks ago
- We just published a new white paper: The Future of Banking is Engagement Banking, download now at backbase.com/bank20/futureo… 4 weeks ago
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Author Archives: Jep Castelein
Online Conversion, Engagement, or Both?
Boaz Ronkin just published an inspiring article on engagement and conversion. It is about the “engagement” stage in the online marketing paradigm: “acquire, engage, convert, retain”. He argues that engagement for engagement’s sake does not make any sense, and that … Continue reading
How Online Marketing Can Innovate Faster and Avoid Bottlenecks in IT
We’ve worked with a lot of online marketing and e-business teams at Global 2000 companies, and a commonly heard frustration is that IT is slowing down online innovations due to resource constraints and conflicting priorities Marketing wants to go live … Continue reading
10 Rules for Faceted Search on Travel Sites
On the Internet Evolution weblog Rob Geier presents some interesting findings from an Informationweek survey about Rich Internet Applications. According to the survey, the most important reason to use RIAs is improving the Customer Experience. Although management dashboards and customer … Continue reading
Posted in Engagement Banking
Tagged Expedia, Faceted Search, Farecast, InsideTrip, Kayak, Orbitz, RIA, Rob Geier, Travelocity
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Mint more popular than Wesabe
Today Netbanker wrote a post about the rapid growth of the financial planning website Mint.com. According to Compete, Mint had 13% more visitors in July than in the month before. That makes a total of 460,000 visitors per month. That … Continue reading
Posted in Engagement Banking
Tagged Compete, Google Trends, Mint.com, Netbanker, Quantcast, Wesabe, Yodlee
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Great User Experience – If it actually worked…
Steve Furman found out that an elaborate multi-channel campaign does not necessarily work. Mellon Investment asked him to confirm his tax payer identification number (TIN), by either phone or internet. However, he eventually had to print a PDF document, fill … Continue reading