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“Daniel Agmon”

Our Vision of What a User Experience Platform Should Be

In the last couple of years, analysts, such as Gartner, have observed a very important trend emerging in the world of portal software development: The rise of the user experience platform (UXP). As a prominent and leading vendor in field, we’ve been at the forefront of blending the latest UX developments with next-generation portal software to create our own vision of online customer experience management. But, before we get to that, let’s take a look at what Gartner has to…
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FinovateFall 2013 Reflections, Tips from Professionals and Yet More Surveys on Mobile Devices Usage [TWIEB #85]

Reporter’s Picks: Three Top Apps at FinovateFall \ American Banker FinovateFall 2013 in NYC provided an interesting look into innovation in the financial services. Get a taste of 3 apps that excited some reporters. Big Data and Customer Centricity \ Finextra (video) Nanda Kumar, founder and CEO of SunTec, discusses the importance of big data, customer centricity as well as partnerships. Notably Quotable: Bank and Credit Union Marketing Missteps \ The Financial Brand Financial marketing professionals about the most common mistakes…
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Gartner Names Backbase a Visionary Portal Software Vendor for The Third Year Running

Backbase Portal’s popular widget-based, lean portal for medium to large enterprises has been placed in Gartner’s visionary quadrant for the third year running. In the much-anticipated Magic Quadrant for Horizontal Portals 2013 report from Gartner, released earlier this week, Backbase has taken a large leap ahead of other vendors to become the most ‘Visionary’ portal provider in the quadrant. Gartner defines visionary as having a “firm grasp of emerging customer needs and potential impact of new technologies.” You can read…
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Making Big Data Lean – Contextual Targeting and Micro-Segmentation for Banks and Credit Unions

We’ve written before about how contextual targeting and micro-segmentation can help financials boost the ROI of their online platform. Then we talked about how to display unique and relevant messages to customers by drawing on information like account type, age, salary, visited pages, and past behaviour etc. Now we’re going to look at how digital marketing teams at banks and credit unions can start employing micro-segmentation within the closed platform. The biggest challenge is how to filter out the truly…
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Giving the Customers What They “Really” Want – Implicit Needs and Web Application Design

Best practices and guidelines about online customer experience emphasize the idea of giving the customers “what they want” or “what they’re really looking for”. This is a quick tip to getting it right in most cases. Yet without taking into account who your specific customer is, in the end it will mean exactly nothing. Web experience managers must always carefully evaluate how they can meet their customers’ needs. While explicit needs are easier to point out, the implicit needs are…
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