Author Archives: Angela Ursem

Forrester: Backbase is one of the "New Breed Engagement Vendors"

Forrester published an interesting report this month, called “The Online Customer Engagement Software Ecosystem” by Stephen Powers. According to Forrester, (Online) marketing, E-business and Internet professionals will have to use a mix of different technologies from an ecosystem of solution providers. … Continue reading

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Squaring the Circles of Web Application Development

Backbase is pleased to announce the publication of Backbase 4 RIA Development, a book about the Client Framework written by Ghica van Emde Boas and Sergey Ilinsky. There is an old saying that expresses the difficulty of trying to match … Continue reading

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Web personalization & Rich Portals

A usual start of the day: Cycle in the pouring rain to work, your computer doesn’t start and the office is out of coffee…. Too stressed to start working right away, so let’s steal a couple of minutes from the … Continue reading

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The 5 stages of Customer Engagement

Many people have different opinions of what ‘Customer Engagement’ exactly stands for. In this article I don’t want to create yet another definition, but I’d like to elaborate on our understanding of Customer Engagement. In my opinion, it’s all about: … Continue reading

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The Do’s and Don’ts of Rich Internet Applications

Last week I read an interesting article written by Nicoline van Elten, usability tester at Junglerating (a Dutch online marketing and  communication consultancy firm). Nicoline writes about the pros and cons of Rich Internet Applications, when to use them and … Continue reading

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