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Recent Posts
- Android Rules but Banks Hedge Bets with Apps, ANZ Goes on Treasure Hunt, All Aboard for GoBank, Analytics Need a Solid Base and Tips for Luring Customers to Digital Channels [TWIEB #67]
- Giving the Customers What They “Really” Want – Implicit Needs and Web Application Design
- Playbooks for Mobile and Retail, Small Businesses Want More and Lessons from the Highstreet [TWIEB #66]
- Mobile, Mobile and More Mobile, the Cost of Google AdWords and Thoughts on Banking Today [TWIEB #65]
- Mobile Develops the World while API’s Open it Up, Personalization is Critical but Banks Don’t Get it and Four Metrics that Matter [TWIEB #64]
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Author Archives: Angela Ursem
Forrester: Backbase is one of the "New Breed Engagement Vendors"
Forrester published an interesting report this month, called “The Online Customer Engagement Software Ecosystem” by Stephen Powers. According to Forrester, (Online) marketing, E-business and Internet professionals will have to use a mix of different technologies from an ecosystem of solution providers. … Continue reading
Squaring the Circles of Web Application Development
Backbase is pleased to announce the publication of Backbase 4 RIA Development, a book about the Client Framework written by Ghica van Emde Boas and Sergey Ilinsky. There is an old saying that expresses the difficulty of trying to match … Continue reading
Posted in Technical
Tagged Book, Framework, Ghica van Emde Boas, RIA, Sergey Ilinsky
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Web personalization & Rich Portals
A usual start of the day: Cycle in the pouring rain to work, your computer doesn’t start and the office is out of coffee…. Too stressed to start working right away, so let’s steal a couple of minutes from the … Continue reading
Posted in Engagement Banking
Tagged ABN Amro, iGoogle, KPN, Netvibes, Personalization, RIA, Self Service, Symbaloo
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The 5 stages of Customer Engagement
Many people have different opinions of what ‘Customer Engagement’ exactly stands for. In this article I don’t want to create yet another definition, but I’d like to elaborate on our understanding of Customer Engagement. In my opinion, it’s all about: … Continue reading