IDFC Bank selects Backbase’s Digital Banking Platform

We’re proud to announce that IDFC has selected Backbase to deliver their new omni-channel digital banking experience.

Backbase is intended to offer IDFC Bank’s customers a seamless, simple and personalized experience, while giving the bank a unified view of the customer across multiple channels. The bank’s goal is to quicken response time and improve efficiencies.

IDFC Bank, the latest entrant in the private sector banking space in India, has launched its operations on October 1, 2015 and has now around 70 branches across India. The bank is focused on delivering a 24/7 service proposition, that is embedded in technology.

Dr. Rajiv Lall, Founder Managing Director & CEO, IDFC Bank, said, “Powering customer experience through technology is the big theme in banking today. Given its focus on technology, IDFC Bank has made efforts to understand the hassles customers face while transacting digitally. Customers not only expect an uninterrupted experience across all devices and channels, but also a better understanding of their needs. The bank’s partnership with Backbase is a step towards achieving this.”

You can find the full press release in our Press Room: IDFC Bank selects Backbase’s Digital Banking Platform.

Cristina Danila
Global Marketing Manager at Backbase
As Global Marketing Manager for Backbase, I combine marketing communications with inbound and outbound marketing.
My focus is creating and implementing successful integrated marketing campaigns across the globe that increase prospect engagement as well as brand recognition.

Leave a Reply

Your email address will not be published. Required fields are marked *