Swiss Re has partnered with Backbase to develop a new digital insurance platform

We are happy to announce that Swiss Re has partnered with Backbase to develop a new digital insurance platform for selling and servicing life and health products online and via mobile.

The solution includes Swiss Re’s insurance know-how and Backbase’s technical and customer experience expertise. The new platform will broaden Swiss Re’s client capabilities in the life and health insurance market, which already includes Swiss Re’s market-leading automated underwriting system, Magnum; an insurance carrier iptiQ; and proposition development capabilities.

It has long been part of the reinsurer’s role to support the industry in evolving and adapting to new consumer needs. Swiss Re is ready to take this forward by helping our clients set themselves up to serve a new generation of life insurance consumer. This helps to close society’s protection gaps and meet the needs of the self-service generation. We chose Backbase because of their ability to easily deliver great customer experiences in the digital world.
— Paul Hately, Head of Swiss Re Protection Partners, and Board Member at iptiQ.

The Swiss Re Group is a leading wholesale provider of reinsurance, insurance and other insurance-based forms of risk transfer. Dealing direct and working through brokers, their global client base consists of insurance companies, mid-to-large-sized corporations and public sector clients.

Find the full press release at: http://backbase.pr.co/106094-swiss-re-to-offer-new-digital-platform-for-insurers-to-sell-protection-products-online

Jelmer de Jong
Global Head of Marketing at Backbase
As Global Head of Marketing at Backbase, I lead and grow international marketing activities on both sides of the Atlantic (with a strong focus on USA and EMEA). I develop powerful sales and marketing initiatives for a global audience to generate demand and increase brand recognition.

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