Gartner: Backbase is Among the Most Innovative Vendors in the Portal Market
Gartner’s Magic Quadrant for Horizontal Portals is out and we’re in it again! We’re incredibly proud to announce that, for the the fourth year in a row, Gartner has positioned us in the Visionary quadrant.
Here’s what Gartner had to say: “Backbase is among the most innovative vendors in the portal market. Backbase’s lean portal is at the center of its ability to address the speed in deploying a UXP that is often sought, but rarely achieved, by organizations with portal initiatives.”
Vendors in the Magic Quadrant are judged by ‘ability to execute’, which covers: products/services, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. And ‘completeness of vision’, including: market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation, and geographic strategy.