Mobile Options, Customer Experience Matters, Banking Nirvanas, Evolving Loyalty, and Happy Thanksgiving [TWIEB #95]

turkey

To Succeed in Mobile Banking, Avoid Either/Or Thinking / American Banker

Banks don’t have to put all their eggs in one basket, it’s perfectly fine to combine traditonal models with newer ones to test the waters.

Stepping up your Customer Experience Game / BAI Strategies

Savvy banks who can effectively leverage their customer data could boost thier revenue by up to 18%.

My Digital Banking Nirvana / Jim Marous

Financial marketing guru, Jim Marous, shares his view of what banking could, should, and sometimes does look like.

The Unstoppable Evolution of Loyalty / BankTech

Technology is the key to getting the holistic view of the customer that banks and other FIs need to get the most out of loyalty programs.

101 Marketing Ideas for Banks and Credit Unions / The Financial Brand

Happy Thanksgiving to all financial marketers – Christmas has come early: Here’s 101 marketing tips for free!

[Title image from: hungryhappenings.com

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