Consumers are in Charge of Mobile Strategy, Apps Must be Ready to Adapt, Social Media Thrives on Mobile and so do SMEs [TWIEB #70]

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Consumers Calling the Shots in Mobile Banking / American Banker

Panelists at the Mobile Banking and Commerce Summit discuss how today’s customers are not shy in coming forward about what they want from mobile banking experiences, and how continuous innovation is key to being successful.

So You’ve Launched a Mobile Banking App, Are You Ready for a Behavior Change? / Strategically Speaking

A sharp look at why simply building and launching an app doesn’t mean the job is done, banks must be vigilant and learn from how customer’s choose to use the app, and be ready and able to adapt.

Why Your Social Media Strategy is a #Fail / The Financial Brand

Tim Bunch lays it all out when it comes to why social media strategies that aren’t focused on mobile are dead in the water.

SMEs Embrace Mobile Banking / The West

A recent study in Australia highlights the fact that the SME segment is hungry for innovation in online banking.

Top 5 Technology Trends in Financial Services – May 2013 / Bank Innovation

This week’s list comes to us from Bank Innovation with a roundup of what’s been hot in the press for financials in May.

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