Lean Portals – Where the Customer isn’t Only Always Right, They’re First Too.
The Lean Portal concept has been making waves long before the term was first coined by Gartner back in 2011. However, it was only then that anyone thought of them as being an entirely different portal animal. So, what sets the Lean Portal apart and what makes it the right choice for your business?
Lean Portals are smaller and simpler because they are tailored to suit each business’s needs perfectly; they use the latest technologies to create fit-for-purpose suites. Larger, more traditional portal suites have a more one-size-fits-all approach, which means they have big suites with a lot of functionalities most businesses will never need. All of that functionality takes a long time to integrate into back end systems, drastically increasing the budget, IT resources and time-to-market for the business. Also, because of their more rigid approach to implementation traditional portals don’t have a strong focus on the end-customer’s experience. They aren’t able to keep up with the latest changes taking place across the web. This can have serious consequences for business that rely on having a strong online presence. Customers today expect the same kind of experiences across the web and as more and more enterprises come on line in new and surprising ways – some even without a ‘real world’ footprint – the marketplace for most is becoming incredibly competitive.
That’s why it’s so important to put the customer first. Lean Portals make it incredibly easy to tailor the portal to suit the customer as they are built for continuous innovation and refinement. It’s what makes deploying a Lean Portal such a great learning experience for businesses and vendors alike. During the process of looking at the existing structure and figuring out what customers absolutely need in order to complete their online business successfully, that’s all they really need to develop in order to integrate and deploy a Lean Portal. From that point on, the portal becomes a tool to learn about how to customize the experience to give customers exactly what they want. If you look at the illustration below, you can see how a Lean Portal is loosely coupled with an organization’s backend systems. It also enables the business owner to switch to a ‘customer-centric’ approach. More and more we are seeing that enterprises who use their portals to find innovative ways to empower their customers are the ones who are succeeding.
See Backbase CEO, Jouk Pleiter’s post on CMSWire.com to find out more about the benefits of lean implementation for businesses.