In our latest webinar: ‘Bank 2.0 Trends’ Backbase’s CEO and co-founder, Jouk Pleiter along with Head of Marketing, Jelmer de Jong, shared the latest developments in mobile banking, user experience, advanced personalization and the new, self-directed customer. There were client cases, best practices and the latest research used to demonstrate what’s working and what isn’t when it comes to Bank 2.0.
Specifically we took a look at these four areas:
-Successful User Experience Design in Banking
-The Cross Channel Customer Journey
-The Next Step in Marketing: Contextual Targeting
-Customer Cases: ABN Amro, ABSA and TCS Bank
Watch previous free webinars and stay informed about upcoming ones here.