This Week in Engagement Banking #4


In the latest edition of This Week in Engagement Banking comes a spot-on look at the legacy problem within large financials via a recent piece by David Bannister in Banking Technology. We especially identified with this statement: “…they [big banks] are also strong believers in the old maxim, ‘if it ain’t broke, don’t fix it’. The result is that most organizations have a raft of systems held together by sealing wax and string.”

Other highlights this week include our advisor, Bank 2.0 and Movenbank founder, Brett King’s launch of his latest book on the death of branch banking, as well as, a lively post about how some banks are dealing with Twitter feedback – hint, hint – not so successfully.

Big Banks Struggle to Help Customers on Twitter

The ‘Bucks Blog’ from the New York Times recently reported that Twitter is proving to be a vexing customer service tool for big banks. According to a new report from Javelin Strategy & Research on banks’ use of social media, customers seem to like the speed and directness of sending a question or complaint to their bank by Twitter, but banks must weigh the implications of responding quickly with the need to protect a customer’s personal and financial information, like bank account numbers. As a result, they’re ‘struggling’ with how to best use the service, Javelin found.

Managing Complexity, Living With Legacy Systems

Banking Technology’s David Bannister discusses the issue of legacy systems within financial organizations. “A combination of new technologies, systematic methodologies and sheer necessity is driving firms to finally address their legacy issues. For as long as anyone can remember, the financial technology world has had to get to grips with the problems caused by the plethora of legacy systems in use in most organizations. Banks have always been heavy users of technology, but they are also strong believers in the old maxim, ‘if it ain’t broke, don’t fix it’. The result is that most organizations have a raft of systems held together by sealing wax and string,” he writes.

Want Popcorn at the Movies? Try QkR, MasterCard’s New Mobile App
Demo of QkR by MasterCard, the latest smart phone payment pilot app developed in conjunction with Hoyts and Commonwealth Bank.

Which Will Make a Bigger Splash in 2012, Mobile Wallet or EMV?

During the latter half of the past decade, a heated battle has been fought around the world to determine which payment method will take center stage in the coming years. According to a Bank Innovation blog entry by Robert Siciliano, an identity theft expert, many believe mobile payment will leapfrog what is known as EMV, which stands for Euro MC/Visa, or chip and PIN credit card technology, and that soon enough chip and PIN technology will go the way of the magnetic striped credit card.

As he argues, certainly, there are many major companies that have wagered heavily on the presumed success of their chosen technology, and these companies have a vested interest in the failure of their rivals. He thinks there is more than enough room for both Mobile Wallet and EMV.

Branch Today, Gone Tomorrow: The Case for the Death of Branch Banking

Backbase advisor Brett King’s new book has just been released.  In it he once again touches on the lag between what is currently  possible in a Bank 2.0 world and what still holds banks back. Specifically, the new book discusses how, in the wake of the global financial crisis, retail bankers face another equally challenging shift to their business in the near term – the demise of the branch. For example, in the UK, one branch has closed everyday since 1990. In the US, transaction volume in-branch will be down almost 60% from 2006-2015. In developed economies, consumer visits bank branches have been down 80-90%. Yet today most banks spend more than 80% of their channels budget on branch real estate, staffing and support.

With that we bid you adieu for this week!

Image provided by chaitanya via www.deviantart.com

 

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Social Media is the Ultimate Outside-In Tool

Social media has been the topic of many a marketing website, blog and industry report. You see social media nearly everywhere you turn, and yet, the number of companies [especially financial] who are able to truly access its potential, “make it real” in fact, is still disappointingly small.  With all the information available online and elsewhere about how to use this technology it’s inexcusable. It’s also a pity since social media represent an easy way to provide the kind of ‘outside-in’ thinking that is necessary for financials to succeed now and in the future.

The biggest problem:

Some banks tackle social media by treating it as just another way to distribute marketing messages. Instead, banks should begin by defining their business objectives, listening to the social conversations occurring online and creating a targeted plan to meet customer needs. By monitoring social media, you don’t have to guess what your customer wants. You can be part of the conversation as they discuss their financial goals.

Amen! This was taken from a recent article in BAI Banking Strategies. It’s identical to the kind of message we’ve been trying to get across to financials ourselves as a company whose prime objective is helping banks to connect with their customers.

So, you say, the past is the past. True. How can financials use the tools available to gain this critical outside-in thinking now? Well, according to BAI Banking Strategies they can use it to focus on:

  • Customer acquisition: Engaging brand advocates to acquire new customers and increase loan portfolios.
  • Community engagement: Building strong customer relationships through participation in local events and promotions.
  • Customer service: Providing prompt, personal attention for questions or complaints.

This last bit, refers to customer service, which is a key area that has, and does, actually impact the bottom line. Banks can use software to monitor customer responses and in effect, manage to kill two birds with one stone by responding better to customer’s needs and gaining important knowledge about who its customers are as well as what they want. This, in turn, makes it easier to sell products and services that customers will actually buy.

In short, if financials make the leap and decide to use the social media tools at their disposal, they will reap the rewards of improving the bottom line and gaining consumer insight all while helping improve customer engagement which, in the end, is what it’s all about. Right?

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This Week in Engagement Banking #3


What if paying your bills was as much fun as playing Farmville? Believe it or not, gaming has become a part of the financial service provider’s arsenal to attract online banking customers and – it seems to be working. Other positive signs are emerging that mobile banking is gaining further traction and if you are looking for a strategy to tackle all these new digital initiatives Chris Skinner gives you some ideas, plus some future insight for the industry. You can read about these trends and more in this edition of ‘This Week in Engagement Banking’.

Banks Start Playing Games with Your Money
Financials (Visa, CapitalOne, Chase) are embracing gaming as a way to attract and keep customers engaged according to a recent article by Reuters journalist Linda Stern.  Game-like scenarios such as contests, prizes, scorecards, badges, friendly competitions and so forth, are perhaps obviously being used to attract a younger demographic, but also and more interestingly, can even result in encouraging lower-income people to save more money (so says the article).

How to Create a Banking Strategy
On his own blog, ‘The Financial Services Club’, Chris Skinner discusses how to avoid the faddish management philosophies of the times when coming up with a banking strategy. He has devised an acronym PEST – Political, Economic, Social and Technology, which encompasses the forces he believes will most impact change for Financials in the near future.

Digital Banking Tipping Point Set for 2015, and Customers will Pay for It
PricewaterhouseCoopers’ (PWC) recent survey and research, highlighted on the Finextra news site projects that in three years time more people will interact with their banks digitally than through branches, and they’ll be prepared to pay for the privilege.

How Many Jobs will Digital Kill Off in Banking?
This question is posed by Bank 2.0 guru, writer and entrepreneur Brett King this week. The ultra juicy post begins: While I won’t name any names or budgets, I’ve heard of mid-sized banks dedicating more than $50 million to Internet, mobile and social-media this year, and large banks in the range of many hundreds of millions. This begs the question – where’s the money going? Keep reading . . .

Bank of America Banging it in Banking
Finally, we end with a positive blog note about BoA. Yes, I wrote positive. Hard to believe maybe, but JJ Hornblass over at Bank Innovation lends some insight to BoA’s latest earnings report in which it disclosed mobile usage growth. BofA said that its mobile banking customers grew 45% in 2011 to 9.2 million by the end of the fourth quarter. It also says it has about 29 million active users of its online banking platform today and there’s more!

Image source: HDW (High Definition Wallpapers)

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This Week in Engagement Banking #2

It was an interesting week in Engagment Banking news. As everyone warmed up to 2012, topics were broached ranging from Health-Wealth portals to the use of social networks to evaluate potential customers for financial services.

12 Big Ideas for 2012
We begin with an insightful cover story by American Banker. We were particularly struck by the number one prediction that health care (under Obama’s Patient Protection and Affordable Care Act 2010) represents a big opportunity for banks. How?  “Besides serving as the payments vehicle for doctors, hospitals and health care plan administrators, banks could become central to a kind of ‘health-wealth’ portal that many believe will be a major source of the $35 billion in health care savings that the White House projects the act will provide by 2013.

Number eight on the list also begged to be highlighted. In the context of Engagement Banking, the rise of Psycho (graphics) is going to be a real game changer. What are psychographics? “[It’s] really taking all that data and paper trail you leave behind and painting a picture of who you are.” These details, of course, can be used in myriad ways by a bank to make a connection with the customer.

Web Browser, the Most Popular Online Banking Channel
At Bank Systems & Technology a reality check, in the form of a report by the Javelin Group, was given to those who are touting all the new, potential, benefits of technologies related to mobile banking. The report reinforces that, despite the efforts being given by many technology companies to bring customers around to mobile banking applications, the majority still use a web browser.

Movenbank Believes in You, Not Just Your Money
In what is the most fascinating and forward-looking post of the week, Brett King lays out how Movenbank is  utilizing social networks to evaluate the worthiness of customers. [King recently joined the Backbase Board as an advisor].

New Online Banking Report Published: Online and Mobile Forecast through 2021
Again, speaking about online and mobile banking, NetBanker posted a report from Financial Innovations that shows online banking is remaining relatively flat while mobile banking expanded more than 40% in the US last year. It also gives predictions for the future of online and mobile banking as well as about P2P lending along with the top ten innovations of the year.

Gartner Predicts Rise of External Social and Cloud-based Banking Services
This week Gartner’s annual predictions for trends in several industries including financial services made the rounds on fintech sites. Among the more interesting comments in the report, Gartner contends that financial institutions will continue to be challenged by emerging technologies particularly by new external social web or cloud-based services such as Twitpay or Facebook credits virtual currency.

What’s Coming in 2012: Making Hay Out of All Those Deposits
Finally, JJ Hornblass at the Bank Innovation blog discusses the potential of a financial bright side for 2012. Banks need to do something with the $10 trillion of assets they accumulated through the third quarter of 2011. He comes up with a couple of hopeful scenarios in the post.

And with that we wish you an uneventful Friday the 13th!

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This Week in Engagement Banking #1

Welcome back from the holidays! Today we inaugurate Backbase’s, This Week in Engagement Banking; a list of the most interesting, amusing or curious stories, blog posts and reports for Fintech professionals, put into a nicely digestible package at the end of every week.

KPMG’s 5th Annual Global Consumer & Convergence Survey Confirms Trend of Accelerated Pace of Consumer Adoption of New Digital Business Models
We begin with a recent report out from KPMG in which the firm found that 56 percent of consumers said they trusted their financial services institution most to handle their mobile commerce financial data. Only 7 percent trusted retailers and 6 percent said they trusted their mobile/Internet service providers. This doesn’t mean, necessarily that consumers aren’t interested in offerings from Google or Square, but seems to infer that they are still wary of new, mobile technologies when it comes to financial transactions.

Google Android Market Tops 400,000
Meanwhile, over at the Distimo Blog they are reporting on Google Android’s 400,000 applications milestone. ‘Android is making enormous gains in terms of app volume as Google’s platform proliferates around the world.  It’s hard to make a direct comparison based on volume alone, as Apple reviews every app while Google does not. But if its pace keeps up, Market could easily be nipping at the App Store’s heels this year.’ The reasons why Android is making these gains is for another blog post, but it is meaningful information for Engagement Banking developers who most certainly are keeping score.

9 Trends Reshaping Risk Software
American Banker’s
Penny Crosman posted an article on trends in risk software and in so doing pointed out some very relevant issues affecting the budgets and concerns of financials in 2012.  “Firms continue to want to chop down the silos and provide more information across disciplines,” says Michael Versace, research director of IDC.

What Will 2012 Bring for the Banking Industry?
The Discerning Technologist, Bradley Leimer, asked what readers thought 2012 would bring to the banking world on banking.com resulting in some thoughtful answers like this from a Financial Consultant & Social Banker (Independent) for J.D. Power & Associates, “Clearly Gen X and Gen Y customers comprise the majority of those subscribing to and using social media, but the number of Pre-Boomers and Boomers who do so as well is growing at a considerable rate . . . Banks should be prepared to interact with and satisfy the growing Pre-Boomer and Boomer customers too!”

Some Countries are More Social than Others
And we leave you with this little tidbit from the New York Times: “In the big cities of India and China, it seems, people can’t help being social. Nearly everyone who uses the Internet there is also active on social networks, according to a vast global survey by Forrester Research, and most of them do much more than read and watch what’s posted online. Three out of four of them write blog posts or upload pictures and music.”

Till next week……

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